APPLE IMPORTATION, STORAGE AND DISTRIBUTION IN NIGERIA, THE FEASIBILITY REPORT.

The apple tree (Malus domestica) is a deciduous tree in the rose family best known for its sweet, pomaceous fruit, the apple. It is cultivated worldwide as a fruit tree, and is the most widely grown species in the genus Malus. The tree originated in Central Asia, where its wild ancestor, Malus sieversii, is still found today. Apples have been grown for thousands of years in Asia and Europe, and were brought to North America by European colonists.

About 69 million tons of apples were grown worldwide in 2010, and China produced almost half of this total. The United States is the second-leading producer, with more than 6% of world production. Turkey is third, followed by Italy, India and Poland.

Chile is currently the largest exporter of apples followed by New Zealand, Argentina and South Africa.

Apples are often eaten raw, but can also be found in many prepared foods (especially desserts) and drinks. Many beneficial health effects are thought to result from eating apples.

Due to our weather conditions, Nigeria does not produces apples though there has been a steady increase in the demand of apples in Nigeria due to the growing middle class family and the growing presence of large retail outlets.

The investor hopes to import the product (apples) from South Africa which produces over 900,000 tons of apples every year and consumes about 214,200 tons annually.

The South-Africa apples export season is from March to November and this would ensure an almost all year round supply of the product.

This report examines the financial viability of importing apples from South Africa, marketing and sales of same in the local market.

Report Details:

Report Type: Pre- Feasibility Report

Formats of Delivery: PDF / MS WORD

No. of Pages: 34 Pages (Text Part) / 6 Pages ( Excel Part)

Publisher: Foraminifera Market Research

Release Date: 30/08/2015

Language: English

Delivery time: 24– 48hours

Table of Contents:

EXECUTIVE SUMMARY

Table of Contents:
EXECUTIVE SUMMARY

1.0 Business Overview

1.1 Description of the Business
1.2 Vision and Mission Statement
1.3 Critical Success Factor of the Business
1.4 Current Status of Business
1.5 Description of the Business Industry
1.6 Contribution to Local and National Economy

2. Marketing Plan

2.1 Description of product
2.2 Product Packaging and delivery
2.3 The Opportunity
2.4 Pricing Strategy
2.5 Target Market
2.6 Distribution and Delivery Strategy
2.7 Promotional Strategy
2.8 Competition

3. Product Plan

3.1 Description of the Location
3.2 Product Storage and Preservation
3.3 Procurement and Import Process
3.4 Machinery and Equipment
3.5 Product Cost
3.6 Stock Control Process
3.7 Pre-Operating activities and expenses
3.7.1 Operating Activities and Expenses
3.8 Project Implementation Schedule


4.0 Organizational and Management Plan

4.1 Ownership of the business
4.2 Profile of the promoters
4.3 Key Management Staff
4.3.2 Management Support Units
4.4 Details of salary schedule


5. Financial Plan

5.1 Financial Assumption
5.2 Start - up Capital Estimation
5.3 Source of Capital
5.4 Security of Loan
5.5 Loan Repayment Plan
5.6. Profit and Loss Account
5.7 Cash Flow Analysis
5.8 Viability Analysis

6.0 Business Risk and mitigation factor

6.1 Business Risks
6.2 SWOT Analysis


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