Nowadays, we communicate more and more through email. We use Email
communication to write something to friends, relatives, colleagues or
clients. Whoever the recipient of your email, it is becoming very
important that you write email effectively. As you know, by writing
effective email, you can save your time, other person’s time and you can
win more trust & confidence from the other end.
If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.
However, it is important to note that despite the prevalent problem
with spam, many Internet users are quite receptive to email marketing.
This is especially true in situations where they specifically requested
to receive more information from the business owner regarding his
products and services. Potential clients are particularly receptive to
email marketing which provides something of value to the recipient of
the email. Emails which contain in depth articles, useful tips or
product reviews may be appreciated by consumers.
BENEFITS OF EMAIL MARKETING IN NIGERIA
- Email marketing in Nigeria is affordable
- Email marketing in Nigeria is easy to implement
- Email marketing in Nigeria is fabulous for customer retention
- Email marketing pulls all your other marketing work together
- Email marketing in Nigeria offers high return on investment
- Email marketing in Nigeria increases sales
- Email marketing in Nigeria is affordable
- Email marketing in Nigeria is easy to implement
- Email marketing in Nigeria is fabulous for customer retention
- Email marketing pulls all your other marketing work together
- Email marketing in Nigeria offers high return on investment
- Email marketing in Nigeria increases sales
Email marketing provides
you the most direct line of communication for conversion to sales which
is why the most savvy online marketers have no intention of giving it
up any time soon.
Here are some tips for writing email responses that are both thorough and appropriate:
1. Format your response so that it’s easy to read on a screen. Do not write email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.
2. Make sure the subject line is concise and meaningful to the recipient…not just a generic "Response from Marketing Team” But also be careful that it doesn’t look like spam.
3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.
4. Be brief. Use as few words as possible to convey your message. More is not better when it comes to email. An email is not perceived as an electronic letter.
5. Use simple, declarative sentences. Write for a third or fourth grade audience,particularly if you’re creating templates that are sent automatically. You do not know the education level of your sender or the sender’s level of comfort with the English language.
6. Be sensitive to the tone of the original email. If the sender is upset because of an error on your part, acknowledge the error. Clearly state what you are doing to correct the situation.
7. Make sure you answer all the questions posed in the original inquiry. A partial answer frustrates the sender and results in additional contacts. It also makes the company sending the response look inept.
8. Make it clear what actions you will be taking next and when the writer can expect the next contact from you.
9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in email.
10. Don’t just tell the sender to go to your web site. In many cases, they have already been to the web site and couldn’t find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.
365 campaigner offers a highly sophisticated e-mail marketing service in Nigeria.
Businesses can use any of our list building services to collect and organize customers mobile number and e-mail address. For example, the company can register a list on our website say, company name and create different list names for the business, say Lagos. The list name can represent the state of residence of the customer, local government area of residence of the customer etc
The group and list name created can be shared on social networks like facebook, twitter etc.
Interested parties can then be asked to register under the appropriate list name. Once they do there details would be captured and registered into the appropriate list name.
Using our alert system, the universities and college can then send pre-determined messages which could be exam date, venue, events, announcements etc. Our system would also send birthday and festive messages to the list subscribers.
To start enjoying our amazing service, kindly register on our website and follow each of the steps outlined on our website to access our services.
