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Bulk SMS business in Nigeria,
a country with over sixty five million {65,000,000} GSM subscribers has
witnessed a lot of growth in recent times especially during the just
concluded elections where politicians and political parties deployed
same trying to convince the electorates to vote in their favour.
Bulk
SMS allows for the sending of a particular message to hundreds and even
thousands of persons with just a click of the mouse. It can be deployed
for individual, corporate, academic and religious purposes.
The market for bulk SMS in Nigeria is
both national and international though I would advice that the client
concentrate on the local market. With a population of over one hundred
and sixty five million{165,000,000} people, estimated national
population growth rate of 5.7% per annum and an average economic growth
rate of 3.5 % in the past five {5} years, Nigeria has a large ,expanding
and sustainable demand for telecommunication services{ bulks SMS} .
Bulk SMS service providers can be classified into two broad categories namely SMS gateway providers and SMS resellers/ brokers.
- SMS gateway provider: An SMS service provider provides an SMS gateway for its users to send SMS messages to. This SMS gateway will then route the SMS messages to another SMS gateway or SMSC.
- SMS reseller / SMS broker: SMS service providers buy a large amount of SMS messages from a lot of wireless carriers at a low price per SMS message. They then sell the SMS messages at a price higher than the cost.
An SMS service provider
is a business entity that provides SMS messaging services but is not a
mobile network operator. It acts as a middleman between mobile network
operators and SMS service users. An SMS service provider signs
agreements with a lot of mobile network operators to obtain their
permission to exchange SMS messages with their mobile networks, and
offers an interface for users to send and receive SMS messages.
Our sister company 365 campaigner
is a dynamic mobile and e-mail marketing service company providing
bespoke and innovative short code, bulk SMS and e-mail messaging
solutions to our clients.
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