Thursday, March 22, 2012

DRIED HIBISCUS FLOWER EXPORT IN NIGERIA; NON-OIL EXPORT OPPORTUNITY SERIES

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DRIED HIBISCUS FLOWER EXPORT IN NIGERIA; NON-OIL EXPORT OPPORTUNITY SERIES

Until the late 1970’s when hydrocarbon was discovered in commercial quantity in Oloibiri, present day Bayelsa state, Agriculture remained the mainstay of the economy contributing over 90% of the Gross Domestic Product (GDP) of the country as against the less than 40% it now contributes with crop production accounting for an estimated 85%, livestock 10% and the balance made up by fisheries and forestry.

Any nation that requires economic development must look inwards to identify areas where it has comparative advantage over other nations and seek to develop the identified areas.

Apart from hydrocarbon, Nigeria has comparative in the Agricultural sector where a variety of products are produced due to the favorable climatic condition ,good soil condition and the fact that over 70% of the entire land mass of the country is arable.

One of such product that is been produced in Nigeria is Hibiscus flower. Hibiscus flowers are multi colored and varied and an annual herb cultivated for its leaves, stem, seed and calyces. It grows nearly throughout the year, though its peak production is during the dry season of November to April of the following year.

Hibiscus flowers are multi colored and varied. About 200 species of hibiscus are known to exist, and each species has its own unique kind of flower. Hibiscus flowers are alternate, ovate to lanceolate leafs, often with a toothed or lobed margin.

The flowers are large, conspicuous, trumpet-shaped, with five or more petals, color from white to pink, red, orange, purple or yellow, and from 4–18 cm broad. Flower color in certain species, such as H. mutabilis and H. tiliaceus, changes with age. The fruit is a dry five-lobed capsule, containing several seeds in each lobe, which are released when the capsule dehisces (splits open) at maturity. It is of red and white colours.

In Nigeria, Hibiscus flower grows nearly throughout the year, though its peak production is during the dry season of November to April of the following year.

Dried hibiscus flower are used in the production f hibiscus tea. Hibiscus tea is a caffeine free herbal tea from a special type of hibiscus, called Roselle, the scientific name is Hibiscus sabdarrifa. Specifically, the tea is made out of the dried fruit part of Roselle, called calyx. It is in red color and tastes like berries.

Dried Hibiscus flower grows in various States of Nigeria including Kano , Katsina, Jigawa,Bauchi and Maiduguri States. It is a medicinal herb and health food product used in the production of tea.

The primary import markets for the dried calyx of hibiscus sabdariffa are the United States and Germany. England is not a regular importer of the product as imported herbal tea from Germany satisfies most market demand. There are no statistics for the volume and value of dried hibiscus imported into these markets

The major clients for hibiscus importers are herbal tea manufacturers as the dried calyx is used as part of the base for most herbal teas along with apple peel, orange peel and lemon twist.

The United States imported over 5 thousand MTs (US$22 million) of plants and plant parts for use in herbal teas in 1998, an increase of 78 percent in volume and 156 percent in value from 1994 levels. Herbal teas have soared in popularity over the past five years in the United States; even the major coffee chains have started selling this product.

Germany is an even larger importer of herbal tea ingredients. Imports totaled nearly 43 thousand MTs or ECU 90 million (US$97 million) in 1997 for plants and plant parts for use in herbal teas, medicines and perfumes, an increase of 41 percent in volume and 72 percent in value over 1993 levels.

Hibiscus is available from Thailand, Sudan, China, Mexico, and various other smaller producing nations including Nigeria, Egypt, Senegal, Tanzania, Mali, and Jamaica. China is the dominant supplier to the US according to importers surveyed. Thailand, Mexico and Egypt supply smaller amounts of hibiscus. The preference is for Sudanese product, but the US trade embargo on the Sudan has forced importers to source Sudanese product via Germany and at a considerable mark-up.

Sudan dominates the German import market. German herbal tea manufacturers consider Sudanese hibiscus to have the perfect color blend and taste for herbal tea bases, but also source hibiscus from China and Thailand and much smaller quantities from Egypt and Mexico.

The return on investment on the export of dried hibiscus flower is estimated between 10- 15%.

To continue reading this article and other investment opportunities in Nigeria, please do click on the link below

DRIED HIBISCUS FLOWER EXPORT IN NIGERIA; NON-OIL EXPORT OPPORTUNITY SERIES

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At Foraminifera Market Research {www.foramfera.com}, we provide bespoke and up to date market research reports for beginners and exporters already in the commodity export market.

Our reports are designed to assist start-ups to understand the legal and financial requirements of starting the business, the market trends vis-a-vis demand and supply, competition, risk identification and mitigation strategies. 

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Report Code: FORA/08/2011/050

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