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HIBISCUS FLOWER EXPORT IN NIGERIA; THE OPPORTUNITIES.
In Nigeria, agriculture remains the largest sector of the economy. It generates employment for about 70% of Nigeria’s population and contributes about 40% to the Gross Domestic Product (GDP) with crops accounting for 80%, livestock 13%, forestry 3% and fishery 4%. It plays significant roles in the nation’s economic development.
One of such product that is been produced in Nigeria is Hibiscus flower. Hibiscus flowers are multi colored and varied and an annual herb cultivated for its leaves, stem, seed and calyces. It grows nearly throughout the year, though its peak production is during the dry season of November to April of the following year.
About 200 species of hibiscus are known to exist, and each species has its own unique kind of flower. Hibiscus flowers are alternate, ovate to lanceolate leafs, often with a toothed or lobed margin.
In Nigeria, Hibiscus flower grows nearly throughout the year, though its peak production is during the dry season of November to April of the following year.
Dried hibiscus flower are used in the production f hibiscus tea. Hibiscus tea is a caffeine free herbal tea from a special type of hibiscus, called Roselle, the scientific name is Hibiscus sabdarrifa. Specifically, the tea is made out of the dried fruit part of Roselle, called calyx. It is in red color and tastes like berries.
Dried Hibiscus flower grows in various States of Nigeria including Kano , Katsina, Jigawa,Bauchi and Maiduguri States. It is a medicinal herb and health food product used in the production of tea.
Hibiscus flowers are used in the production of tea and other medicinal uses. Hibiscus tea is a caffeine free herbal tea from a special type of hibiscus, called Roselle, the scientific name is Hibiscus sabdarrifa. Specifically, the tea is made out of the dried fruit part of Roselle, called calyx. It is in red color and tastes like berries.
The United States imported over 5 thousand MTs (US$22 million) of plants and plant parts for use in herbal teas in 1998, an increase of 78 percent in volume and 156 percent in value from 1994 levels. Herbal teas have soared in popularity over the past five years in the United States; even the major coffee chains have started selling this product.
Germany is an even larger importer of herbal tea ingredients. Imports totaled nearly 43 thousand MTs or ECU 90 million (US$97 million) in 1997 for plants and plant parts for use in herbal teas, medicines and perfumes, an increase of 41 percent in volume and 72 percent in value over 1993 levels.
Hibiscus is available from Thailand, Sudan, China, Mexico, and various other smaller producing nations including Nigeria, Egypt, Senegal, Tanzania, Mali, and Jamaica. China is the dominant supplier to the US according to importers surveyed. Thailand, Mexico and Egypt supply smaller amounts of hibiscus. The preference is for Sudanese product, but the US trade embargo on the Sudan has forced importers to source Sudanese product via Germany and at a considerable mark-up.
Sudan dominates the German import market. German herbal tea manufacturers consider Sudanese hibiscus to have the perfect color blend and taste for herbal tea bases, but also source hibiscus from China and Thailand and much smaller quantities from Egypt and Mexico.
The return on investment on the export of dried hibiscus flower is estimated between 10%- 15%.
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HIBISCUS FLOWER EXPORT IN NIGERIA; THE OPPORTUNITIES.
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